Industry News, Printers News

RRD 2023 (Un)Packaging Reality Report Reveals Impact of Continued eCommerce Demands

Sixty percent of RRD’s survey respondents reported continued upticks in eCommerce orders through 2022.R.R. Donnelley & Sons Company (RRD) highlights the impact

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By: DAVID SAVASTANO

Editor, Ink World Magazine

R.R. Donnelley & Sons Company (RRD) highlighed the impact of continued eCommerce growth based on its 2023 (Un)Packaging Reality Report. Sixty percent of RRD’s survey respondents reported continued upticks in eCommerce orders through 2022, and of those, 62% said they are working to level-set expectations for inventory due to over-corrections on COVID-19-related shortages. Findings also suggest brands are giving similar attention to packaging design for online and in-person retail. Who ...

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